Within the framework of the 5th General Assembly of oriGIn celebrated in Guadalajara (Mexico) on 29-30 September 2011, a “GIs for consumers” event was organized to raise public awareness about the importance of ensuring and preserving origin products, as well as to provide Mexican consumers with key information about the history and quality of a few famous GIs: Bayerisches Bier, Parmigiano Reggiano and Prosciutto di Parma.
Furthermore, during the interviews, a Mexican “Chef” prepared various combinations using the GIs participating in the event mixing them with Mexican GI products. The creative concoctions were tested by a panel of Mexican journalists as well as representatives of national consumer organizations.
