Informal meeting: The new EU agricultural products’ promotion policy, Fresh opportunities for GIs and the role of oriGIn.
Speakers’ presentations on best practices in the implementation of EU promotional programs under Regulation 3/2008:
- Discover the Origin (Bourgogne, Douro, Porto, Parmigiano Reggiano & Prosciutto di Parma), Mr. Riccardo Deserti, Director, Consorzio del Parmigiano Reggiano
- An example of PDO/PGI promotion program in the fruits and vegetables sector (by several groups from France, Spain and Portugal, Mr. Pascal Martin, Director general, Bureau national interprofessionnel du Pruneau
- Carnes únicas de Tierras únicas (Carne de Ávila, Carne de la Sierra de Guadarrama, Carne de Vacuno del País Vasco – Euskal Okela, Ternera Asturiana, Ternera de Extremadura, Ternera Gallega, Ternera de Navarra, Cordero de Extremadura, Cordero Manchego, Cordero de Navarra, Lechazo de Castilla y León & IGP Ternasco de Aragón), Ms. Rebeca Vázquez Poza, Representative, Origen España
- PDO, the best proof of authenticity: CNAOL’s 2014-2016 promotional campaign (in association with 15 producers’ groups), Mr. Paul Zindy, Communication Manager, Conseil national des appellations d’origine laitières (CNAOL)
