On 14 March 2016, the event “TTIP & GIs from the point of view of consumers: transparency v. misleading practices”, organized by the Consorzio del formaggio Parmigiano Reggiano, took place at the EU Parliament in Brussels. The event aimed at presenting a study on the perception of the term “Parmesan” among US Consumers conducted by the Consorzio in the US and foster the debate on GI protection in TTIP.
Speakers’ presentations:
– TTIP & GIs from the point of view of consumers: Transparency v. misleading practices, Mr. Massimo Vittori, Managing Director, oriGIn
– Parmesan, Italian Sounding and TTIP, Mr. Riccardo Deserti, Director general, Consorzio di tutela del formaggio Parmigiano Reggiano
