16/06/2023-Press Release: 2023 WIPO Worldwide Symposium on Geographical Indications: As GIs are becoming a matter of public interest, for their potential in terms of local sustainable development and capacity to respond to some of the emerging consumers’ societal demands, rebranding strategies – leveraging from the local specificities of products – represent an opportunity for concerned stakeholders.
FOR IMMEDIATE RELEASE, Geneva, 16 June 2023. Contact: Ms. Ida Puzone ida@origin-gi.com On June 14 and 15, the World Intellectual Property Organization (WIPO) – in cooperation with the National Intellectual Property Center of