On 26 April, the global Intellectual Property (IP) community will celebrate the World Intellectual Property Day 2024 (https://lnkd.in/gqHmNUaX), dedicated to achieving the Sustainable Development Goals (https://sdgs.un.org/goals).
As part of the IP family, GIs contribute to promote sustainable agriculture, protect biodiversity, support rural and craft communities. Moreover, GI groups and sectors are making efforts to respond to the emerging sustainability challenges. In a context of evolution of “societal” values, consumers’ perceptions and trade regulations, which are pushing all economic sectors – including agricultural and food value chains – to rethink their business models, GIs play a role in finding the solutions towards building a common future.
Find out more at https://lnkd.in/eJAykcGk