oriGIn is a partner of the 16th annual Brand Finance Global Forum, which will focus on “Understanding the Value of Geographic Branding”, which will be held in London on 2 April. Issues such as – What role should geographic identity play in brand development and growth? Will brands gain value commercially by association with a particular place or will this provide limitations? In times of economic and political uncertainty, will GIs continue to be favorable or detrimental to a brand’s success? – will be discussed. The full program is available here. In this context, on April the 1st, oriGIn and Brand Finance organise an informal meeting in London to discuss the perspectives for the GIs sector after Brexit, including the possibility to establish a national GIs association. The program of the meeting is available here
This summary has been extracted from an “oriGIn Alert”, which is a service reserved exclusively to oriGIn members. Click here to join oriGIn
For more information about oriGIn activities see the section Policy and Advocacy and Events
